Doha, Qatar – October 2025: In observance of Breast Cancer Awareness Month, United Development Company (UDC) — the master developer of The Pearl and Gewan Islands — organized the “Hope in Pink” event on Thursday morning at The Pearl International Hospital, in collaboration with the Qatar Cancer Society and the hospital. The initiative aimed to raise awareness about breast cancer, promote early detection, and encourage a culture of preventive health and wellbeing among women.

The event reflects UDC’s ongoing commitment to supporting national initiatives that enhance community health and quality of life, guided by the belief that caring for people lies at the heart of sustainable development.

The event began with a welcoming speech by Ms. Shefa Nader, Marketing Manager at United Development Company, who emphasized that UDC’s participation in such health-focused initiatives aligns with its corporate values of promoting community awareness and encouraging healthy and balanced lifestyles. She also praised the inspiring role women play in fostering a culture of health awareness within their families and communities, highlighting their influence as key drivers of positive change and wellbeing in society.

Mrs. Heba Nassar, Head of the Community Health Awareness Department at Qatar Cancer Society, also delivered a speech in which she highlighted the importance of spreading knowledge about breast cancer and understanding its risk factors, while emphasizing the need for regular and early screening as a vital step toward prevention and treatment. She affirmed that raising health awareness among women has a positive ripple effect on the entire community, contributing to a healthier and more stable society. Dr. Heba stated: “Breast cancer is one of the most common types of cancer among women in Qatar and around the world. However, there is always hope through early detection, which increases survival rates. This highlights the importance of awareness campaigns that empower women to understand their bodies and respond mindfully to any changes. Knowledge and prevention are the first line of defense against the disease.”

Meanwhile, Dr. Sanaria Monther Sabri, Consultant of Obstetrics at The Pearl International Hospital, delivered a speech highlighting the vital role that awareness campaigns play in empowering women to take charge of their health.  She emphasized that collaboration between healthcare and community institutions is essential in spreading a culture of awareness and prevention, encouraging women to make early screening an annual habit that reflects their sense of responsibility toward themselves and their loved ones. Dr. Sanaria added:
“Promoting health awareness among women should not be limited to the month of October but rather embraced as a continuous way of life. Through strong cooperation between healthcare community sectors, we can make a meaningful difference in early detection and help reduce breast cancer rates across Qatar.”

The event was attended by a number of UDC employees, members of the local community, and guests of The Pearl International Hospital, who engaged with the program’s activities and discussions. It concluded with a healthy breakfast in a warm and uplifting atmosphere that encouraged dialogue and connection among participants.
Through this initiative, UDC continues to affirm its commitment to promoting public health awareness and preventive wellness, in line with its vision of building vibrant, conscious, and sustainable communities that embody the values of care, collaboration, and compassion.