Doha, Qatar – November 2025: United Development Company (UDC), master developer of The Pearl and Gewan Islands, in partnership with Aura Group, announces the start of Medina Centrale Carnival. It is a large-scale entertainment program bringing a full season of shows, singers, family activities, and themed parades to Medina Centrale every weekend from November through February.

Medina Centrale Carnival is a destination experience created through the joint sponsorship and collaboration of UDC and Aura Group. Together, the two organizations aim to elevate Medina Centrale into one of Qatar’s most vibrant leisure spots, offering residents and visitors new reasons to spend their weekends at The Pearl Island.

The carnival will kick off with a special performance by Lebanese singer Christina Haddad, setting a high-energy tone for the months ahead. Her appearance marks the start of a diverse entertainment lineup featuring artists, performers, comedians, and creative acts scheduled across the coming weekends.

One of the signature features of Medina Centrale Carnival is its rotating program of themed weekends, each offering a fresh atmosphere, new shows, and unique visuals. With a new theme introduced every weekend, visitors can look forward to a varied program that keeps the experience exciting throughout the season.

Themes will be brought to life through street performances, costumes, installations, and lively parades that move through the main walkways of Medina Centrale.

Families with kids will find dedicated zones filled with hands-on workshops, arts and crafts, balloon twisting, clay modeling, face painting, and rotating children’s activities. The area facing Debs w Remman will serve as a central hub for kids’ experiences, designed to offer engaging and enjoyable activities for children.

In the evenings, Medina Centrale will host live performances by regional artists, monthly stand-up comedy shows, and special stage programs that add variety to the weekend offerings. Whether guests stop by for a daytime outing or an evening show, the carnival provides something for every age and interest.

Commenting on the collaboration, Mr. Hussain Al Baker, Executive Director of Commercial and Properties of United Development Company (UDC), said:
“Our collaboration with Aura Group reflects UDC’s commitment to delivering integrated entertainment experiences that strengthen the sense of community at The Pearl Island. We strive to create a vibrant environment where residents and visitors can come together in moments of interaction and shared enjoyment. Events such as the Medina Centrale Carnival provide a unique opportunity to celebrate creativity, culture, and fun within a destination that brings together entertainment, hospitality, and contemporary lifestyle.”

The CEO of Aura Group, Mr. Yasser Zein, said:
“Our partnership with UDC reflects Aura Group’s vision to curate exceptional experiences that bring people together through entertainment and creativity. By collaborating on events like the Medina Centrale Carnival, we aim to contribute to The Pearl Island’s atmosphere and provide memorable moments that showcase the best of hospitality and community spirit. We would like to inspire connection, joy and vibrancy across Medina Centrale.”

United Development Company (UDC) is one of Qatar’s leading public shareholding companies and the master developer of The Pearl and Gewan Islands. UDC is committed to developing distinguished destinations that embody modern, sustainable living through pioneering real estate, commercial, and hospitality projects that support national economic growth and reinforce Qatar’s position as a premier destination for living, business, and investment.

Aura Group is a leading hospitality company dedicated to creating exceptional dining experiences that inspire and delight. With a passion for innovation and a commitment to excellence, Aura Group continues to push the boundaries of culinary artistry, introducing globally celebrated concepts to Qatar and beyond.